City identity
City identity
Ocala earned its nicknames the hard way. 'Horse Capital of the World' isn't marketing — it's 400+ thoroughbred farms producing Kentucky Derby winners and Olympic champions since the 1940s. 'Brick City' comes from the 1883 fire that leveled downtown, prompting a citywide rebuild in fireproof brick that created today's Victorian commercial district. As Marion County's seat since 1849, Ocala anchors a metro area of 396,415 people who know the difference between a quarter horse and a thoroughbred. The economy here runs on three engines: agriculture (those farms employ thousands), tourism (Silver Springs State Park alone draws half a million annually), and the equestrian industry that brings buyers from Dubai to Lexington. The World Equestrian Center opened in 2021 with 378,000 square feet of climate-controlled arena space — bigger than many convention centers. Population hit 63,591 in the 2020 census, growing steadily as people discover you can live 90 minutes from both coasts with Ocala National Forest as your backyard.











