Florida Cities
St Petersburg Real Estate: Market Overview and What to Know
A clear-eyed overview of the St Petersburg real estate market.
7 min readMarch 25, 2026
The Journal
Notes from the Gulf Coast.
Market reads, neighborhood guides, and restaurant lists from our corner of Southwest Florida.
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Seller Guides
How to Stage Your Florida Home to Sell Fast
Staging in Florida is different from staging in Ohio. Outdoor spaces, natural light, and a clean coastal feel are what buyers here are actually looking for.
7 min readMarch 25, 2026
Investment & STR
Short-Term Rental Insurance in Florida: What You Need and What It Costs
Standard homeowner's insurance won't cover your vacation rental. Here's exactly what coverage you need, what platforms actually provide, and what it costs in Florida's current market.
7 min readMarch 25, 2026
Market Analysis
Southwest Florida Housing Market 2026: What the Data Shows
Data-driven analysis of the Southwest Florida real estate market.
8 min readMarch 25, 2026
Market Analysis
New Construction Pipeline in Southwest Florida: What's Coming
Data-driven analysis of the Southwest Florida real estate market.
8 min readMarch 25, 2026
Florida Cities
Tallahassee Real Estate: Market Overview and What to Know
A clear-eyed overview of the Tallahassee real estate market.
7 min readMarch 25, 2026
Florida Cities
Tampa Real Estate: Market Overview and What to Know
A clear-eyed overview of the Tampa real estate market.
7 min readMarch 25, 2026
Niche Guides
Teachers Buying Homes in Lee County: Programs and Affordable Areas
Specialized real estate guidance tailored to your situation.
8 min readMarch 25, 2026
Seller Guides
Top Renovations That Add Value Before Selling in Florida
Not every renovation pays off at sale. Here's what actually moves the needle in Southwest Florida — and what to skip.
7 min readMarch 25, 2026
Investment & STR
Vacation Rental ROI in Cape Coral: What the Numbers Actually Look Like
Canal homes, seasonal rate swings, and real expense math — here's what vacation rental ROI in Cape Coral actually looks like in 2026.
7 min readMarch 25, 2026
Neighborhood Comparisons
Venice vs Englewood vs North Port: Which SW Florida Community Is Right for You?
A side-by-side look at Venice vs Englewood vs North Port to help you find the right fit.
7 min readMarch 25, 2026
SWFL Living
Waterfront vs Canal-Front in Cape Coral: What's the Real Difference?
Florida-specific knowledge every homeowner and buyer should have.
8 min readMarch 25, 2026
The SWFL Market Letter
Get the Gulf Coast monthly.
One letter a month from Freddy & Josey — market reads, neighborhood notes, and the occasional restaurant pick. No spam, no pressure.