The Journal
Market reads, neighborhood guides, and restaurant lists from our corner of Southwest Florida.
116 stories
Seller Guides
The 'now or wait' question depends on your specific situation and what the market is actually doing. Here's an honest 2026 read of the Southwest Florida picture.
Seller Guides
Selling a condo in Florida in 2026 involves more complexity than it used to. Here's everything sellers need to understand about the new legal requirements and buyer concerns.
Seller Guides
Selling during hurricane season in Florida isn't a deal-breaker — but it requires a different set of conversations with buyers. Here's what to know.
SWFL Living
Florida-specific knowledge every homeowner and buyer should have.
Investment & STR
Registration, taxes, zoning, HOA rules, platform compliance — a complete breakdown of what's required to legally operate a short-term rental in Lee County in 2026.
Lifestyle & Relocation
Planning your first or fifth season in Southwest Florida? Here's the practical guide to seasonal rentals, residency decisions, healthcare, and making the most of SW Florida winters.
Florida Cities
A clear-eyed overview of the St Petersburg real estate market.
Seller Guides
Staging in Florida is different from staging in Ohio. Outdoor spaces, natural light, and a clean coastal feel are what buyers here are actually looking for.
Investment & STR
Standard homeowner's insurance won't cover your vacation rental. Here's exactly what coverage you need, what platforms actually provide, and what it costs in Florida's current market.
Market Analysis
Data-driven analysis of the Southwest Florida real estate market.
Market Analysis
Data-driven analysis of the Southwest Florida real estate market.
Florida Cities
A clear-eyed overview of the Tallahassee real estate market.
The SWFL Market Letter
One letter a month from Freddy & Josey — market reads, neighborhood notes, and the occasional restaurant pick. No spam, no pressure.