Market Analysis
Fort Myers Real Estate: Market Recovery and Growth Update
Data-driven analysis of the Southwest Florida real estate market.
8 min readMarch 25, 2026
The Journal
Notes from the Gulf Coast.
Market reads, neighborhood guides, and restaurant lists from our corner of Southwest Florida.
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Neighborhood Comparisons
Fort Myers vs Cape Coral vs Naples: Which SW Florida Community Is Right for You?
A side-by-side look at Fort Myers vs Cape Coral vs Naples to help you find the right fit.
8 min readMarch 25, 2026
Seller Guides
FSBO vs Using an Agent in Florida: The Real Math
FSBO looks like it saves you 5-6%. The real math is more complicated. Here's an honest look at what you actually save — and what it costs you.
7 min readMarch 25, 2026
SWFL Living
Gulf Access Canal Homes Explained: What It Means and Why It Matters
Florida-specific knowledge every homeowner and buyer should have.
8 min readMarch 25, 2026
Niche Guides
Healthcare Professionals Moving to Southwest Florida: A Homebuying Guide
Specialized real estate guidance tailored to your situation.
8 min readMarch 25, 2026
Buyer Guides
HOA Fees in Florida: What to Expect and How to Evaluate Them
HOA fees are part of the real cost of homeownership in most Southwest Florida communities. Here's how to understand what you're paying for and whether it's worth it.
7 min readMarch 25, 2026
Buyer Guides
Home Inspection in Florida: What to Look For (2026 Checklist)
A Florida home inspection covers more ground than most buyers expect. This checklist covers everything specific to Southwest Florida's climate and construction.
7 min readMarch 25, 2026
SWFL Living
Hurricane Insurance in Florida: Citizens, Wind Mitigation, and What You'll Pay
Florida-specific knowledge every homeowner and buyer should have.
8 min readMarch 25, 2026
Lifestyle & Relocation
Hurricane Preparedness for Florida Homeowners: The Complete Guide
Hurricane Ian changed how SW Florida thinks about storm prep. Here's the complete guide — from supplies and shutters to insurance review and evacuation planning — for Florida homeowners.
8 min readMarch 25, 2026
SWFL Living
Impact Windows in Florida: Cost, Insurance Savings, and Home Value
Florida-specific knowledge every homeowner and buyer should have.
8 min readMarch 25, 2026
Market Analysis
How Interest Rate Changes Are Affecting the SW Florida Market
Data-driven analysis of the Southwest Florida real estate market.
8 min readMarch 25, 2026
Investment & STR
Investing in Naples Real Estate: A Practical Guide for 2026
Naples is one of Southwest Florida's most resilient real estate markets. Here's what investors need to understand about price tiers, rental demand, and real CAP rates.
7 min readMarch 25, 2026
The SWFL Market Letter
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One letter a month from Freddy & Josey — market reads, neighborhood notes, and the occasional restaurant pick. No spam, no pressure.